SXSW 2013: blending bendy materials and bendy life

A talk by Ping Fu at SXSW 2013 blended, in an odd way, self-help advice and 3D-printing technology. The only thing in common between the two may be her own personality, which, like those raw materials shaped into an infinite collection of shapes, succeeded by flexibility and adaptability.

The title of her speech, "Digital Reality: Life in Two Worlds" ostensibly refers to the merge of physical and digital reality. She reviewed exciting things happening in three-dimensional scanning and printing technologies -- and her company, Geomagic, is among the players in the field. Standing on the stage in 3D-printed platform wedge shoes, she said you may be able to walk into a Nike store tomorrow, have their feet scanned, and pick up custom-made shoes tomorrow. You may also have custom-made prosthetics that would let artificial limbs look like real ones, "because currently they look like airplane landing gear". You just have to scan a soccer player's "good" leg, and print an artificial one based on that model. 3D-printing can produce filling for dental cavities, and repair tiles on NASA space shuttle -- two technologies that surprisingly (or not), are related. Preservation of historical artifacts is also a big application for 3D-scanning. Mount Rushmore took a hell of a long time to scan, but it was eventually done, and US Parks and Wildlife has a scan, said Ping Fu.

Ping Fu's 3D-printed shoes she wore at her SXSW 2013 speech 'Digital Reality: Life in Two Worlds'. More pictures from this speech and overall SXSW 2013 are in my photo gallery.

On the other hand, life in two worlds can be a metaphor for Ping Fu's own life, that has certainly spanned two vastly different worlds. As a young child she was taken from her loving family in Shanghai during the Cultural Revolution, and raised in a camp. She was put through communist brainwashing, being forced to go up on stage and scream "I am nobody!" So she has no stage fright, she jokes. If anything saved her, it was her father's advice to be like a bamboo, that bends but does not break in the wind. She even made it the title of her book, "Bend, not Break".

A soccer player's 3D-printed prostethic leg. More pictures from this speech and overall SXSW 2013 are in my photo gallery.

Looking up this book on amazon.com, I saw that many reviewers accuse her of fabricating her life story. They claim her actual life was not nearly as horrible as described in the book, and that she might not have lived in a labor camp. I have no way to verify the claims of either side, though there is no doubt that the horrors of Chinese labor camps, where middle class children were sent for "re-education", actually existed. There is also no doubt that Ping Fu at some point immigrated into the US, and went from a person who knew just 3 English words, to a tech entrepreneur. And though she chose a technical field, she credits her love of language for her design skills. She may have known little of English, but she had a love of language all her life.

In China, she went to graduate school for journalism around the time when China's one-child policy started. It made not just subsequent-child births, but also pregnancies, illegal. When Ping Fu heard rumors that baby girls were being killed in the countryside, she went there as a journalist to investigate. There she witnessed "abortions" done via C-section in 8th or 9th month of pregnancy. For writing publicly about these atrocities she was put in jail, and was certain she would die there. Luckily, Cultural Revolution soon ended -- this was a few years before the Tiananmen Square -- and Ping Fu was released. (Again, I have no way of verifying how much of it is true.) Then the government gave her a choice: quietly leave the country, or be exiled to a remote corner of China. She chose to go to America, and took a crash course in English on the plane. By the time she landed in San Francisco, en route to the University of New Mexico, she already knew a few English words. Not enough to be accepted into comparative literature program, which was her first choice, but enough for computer science.

Mobile 3D-printer. This guy and another one with a similar printer walked up and down the aisles to let the audience take a look at the printers. They, however, did not demonstrate how it works. More pictures from this speech and overall SXSW 2013 are in my photo gallery.

Myself, as someone who had a love for languages all my life, but didn't go into linguistics because I didn't think there were any jobs in it beyond school teacher, felt vindicated. There are not many people (or perhaps we're just not visible) who come into computer science not because of fascination with technology, but because we enjoy teasing out complex logical structures from the code as we do from human languages. And so when Ping Fu said that somebody back in the day suggested to her that she check out this new field, computer science, because it's a "language" that lets you make stuff, I thought that it was the same kind of thing that attracted me to the field of computing. Her life tale of a foreign student turned tech entrepreneur also has a special resonance to me because I, too, initially came to the US to go to graduate school. She, however, did not think she was a good programmer, because she lacked a science background, so she became a designer and project manager. Her secret to working with programmers is to ply them with Coke to keep their juices flowing. It must have worked, because at some point she hired Marc Andreesen, who developed Mosaic, and eventually licensed it to Microsoft to become Internet Explorer.

For a long time she didn't consider becoming entrepreneur, and when she finally started her company, Geomagic, people were still skeptical. Of the first seven employees all but her had PhDs, and 4 of them were mathematicians. People said you can't start a company with a bunch of mathematicians, as math doesn't make money. But Ping Fu replied that she liked to do impossible things, so she did it. A win for language nerds and foreign students everywhere!

Diversity hiding in plain view, or my thoughts from a SXSW 2013 panel

Conversations about diversity in technology are as interesting for who they include as who they leave out. Their goal should be to challenge the stereotype of a programmer as a young white male, unencumbered with anything that would keep him from coding 18 hours a day. The panelists who got together to discuss diversity in the Austin tech community were not in this category. But diversity is more than just being female or a person of color.

Those categories are, however, the most visible, and no wonder that the conversation revolved around them. There are companies who have been setting examples in how to bring under-represented groups into engineering. One of them is Etsy, the online craft marketplace, where one of the panelists, Garann Means, worked as a software engineer. Etsy noticed that while most of its customers were women, most of its engineers were men, and they set out to change that. Instead of poaching women developers from other companies, they started the Hacker School, and gave scholarships for women learning programming. Many of its women graduates found software engineering jobs. Moderator Mark Phillip noted that when Etsy committed to diversity, it also benefited male developers -- they became better team players.

Mark Phillip (CEO/Founder Are You Watching This?!), Nicole Cofield (president/CEO of Capital City African American Chamber), Garann Means (software developer), and Gerardo Treviño (founder and CEO of Paybook). More pictures from SXSW 2013 are in my photo gallery.

Garann (who is also the founder of All Girl Hack Night, Austin women developers' group) says that diversity efforts are often criticized as "we shouldn't separate women from men, we want to keep them in the same group". But she says that this kind of separation is never an issue, at least in her own experience. Many white guys talked to her about how things that are "supposed" to offend women and people of color, actually offend them as well. It is sometimes said that a special effort to attract more people from underrepresented groups to software industry would bring a lot of underqualified people. But there are examples showing that that doesn't have to happen. Garannn says her friend Divya put together a conference in San Franscisco, with very diverse speakers, and it was technically excellent -- you didn't have to sacrifice the quality.

People categorize themselves in interesting ways that can be different from the categories we assign them to. I saw this play out in my own life as well, and I was reminded of it by what Natalie Cofield, president/CEO of Capital City African American Chamber, said. Many black engineers in tech are not Americans: they come from African countries. She has heard Nigerian programmers say "African American Chamber is not for me, because I'm not African-American. I'm Nigerian." So she saw a need for AAC to be more internationally inclusive. I can relate to this from my own experience. As an international graduate student in America, I felt I was more of a minority here than the officially recognized minorities. They were at home with this country's ways, and I was not. (I know it's a subjective feeling, and a white foreigner still benefits from the white privilege without realizing it, so I would not put my experience on the same footing as that of truly underprivileged minorities.) But when the Natalie Cofield mentioned a need to include foreign-born engineers in the tech community, it was the first time I felt that somebody was inclusive towards immigrants in this country. It was certainly the first time in my experience that somebody wanted to make them a part of the diversity discourse, as opposed to treating them as a job-stealing, wage-depressing nuisance, which is how high-tech immigrants are usually talked about in this country.

Then there is another dimension to diversity, hidden in plain view. It came to my mind when the fourth participant of the panel brought up something, and his story was considered a success story without anyone noticing the darker undertones. Gerardo Treviño was talking about Paybook, his recently launched startup. It lets people take pictures of their receipts, and Paybook will parse them for you. He and most of his developers are from Mexico. At first he wanted to base his company in Austin, but it was very difficult to get USA work visas for the whole development team. Abandoning that plan, they decided that the company's home will be Monterey, Mexico. They wanted a safe place with landscapes that help creativity. So they got the whole team of a dozen developers to live together in Playa de Carmen, an organic food paradise, in a utopian commune of sorts: for example, the whole team collectively decides what to eat for dinner that night.

Mark Phillip (CEO/Founder Are You Watching This?!), Gerardo Treviño (founder and CEO of Paybook), Nicole Cofield (president/CEO of Capital City African American Chamber), and Garann Means (software developer). More pictures from SXSW 2013 are in my photo gallery.

No one in the audience indicated they viewed it as anything but a creative move, and perhaps it was; but such a move would only work for a team of people who have no other responsibilities outside of work. Clearly, someone who has children would hardly be able to leave their family and move somewhere for months at at time. This is especially true about people who have been traditionally responsible for childcare, namely, women. So I wouldn't say that it's really diversity when you pick employees who are free of family obligations. And since they tend to be in their 20s, you are clearly not aiming for age diversity either.

This goes against bringing more women into computing, because women would be the first to quit a company, or entire industry, that makes it hard to combine a job with a family. Even child-free women are less likely to stay in such a company, because they still want to have friends and personal lives. Encouraging your employees to relax on a beach or eat organic food is not a true support of work-life balance; the balance needs to be the kind that lets people fulfill their other responsibilities.

It reminds me of a story I read in our local newspaper, Austin American-Statesman, about tech startups that open offices downtown. They want to be in an attractive location, because their engineers like to to live music clubs or to the lake after work. Clearly, they are trying to attract only a certain kind of engineers, namely, those whose after-work hours are spent on leisure. They are not positioning themselves for another kind of employee who goes home to their family in the evening. It just so happens that the first kind is usually in their 20s, while the other kind is older and more likely to be female. So in the era when sex and age discrimination is illegal, this is a roundabout way to tell the non-20-something-male applicants that they are not particularly wanted here. And I think that as long as companies have implicit preferences for certain kinds of demographics -- expressed by supporting some lifestyles but not others -- I think that all the talk about bringing more diversity into tech won't yield much fruit.