At the December Austin Tech Happy Hour I saw demos of two Austin startups. Both of their names start with Social. Both do integration with Facebook and other networks, in two very different ways.
Social Agency creates Facebook and MySpace applications for their customers. (Actually, I'm not completely sure if MySpace has applications the way Facebook does. But apparently it has something like that, since Lee Parker said they are doing a MySpace integration as well.) Their customers are companies who want their brands to be closer integrated into social networks. Social Agency used our local NPR radio station kut.org as an example for their demo. They have created a Texas Music Matters application for Facebook. So when a Facebook user adds this application to their profile and starts "doing things" with it (though I haven't investigated what kind of Facebook'y things you can do on Texas Music Matters), those things will show up in your Facebook feed. Maybe the TMM song of the day will be embedded in your feed every day, or something like that? I didn't ask the Social Agency guy for specific examples. The bar was LOUD. :-) In any case I thought it was a neat idea.
More pictures from Austin Tech Happy hours are in my photo gallery.